The XXII Habano festival, the largest international tobacco meeting, has begun today in Havana with the participation of more than 60 countries, in which brands such as Bolívar, Montecristo and Romeo and Julieta will be highlighted.
The event, which will run until February 28th, includes during the first day a preliminary of the III Edition of the Habanos World Challenge Contest, which aims at measuring the general knowledge of the participants about Habano on its creation process, from its cultivation and elaboration to its taste.
The program will also involve a Trade Fair in order to promote the exchange between professionals in the tobacco sector, so as exhibitors of manufacturers of luxury products in general, as well as artisans, artists, and creators of articles for smokers and gourmet products.
Besides, a welcome night will be held at the Club Habana, and will pay tribute to the Bolívar brand, with the presentation of Bolívar Reserva Harvest 2016, according to the official agenda.
The most remarkable activities of the festival are those designed to learn about the origin, elaboration and the most diverse aspects of tobacco culture, as well as those that include the latest news, and tasting this authentic Cuban product.
Some of the attractions are the presentation of the perfume Montecristo Delegend by Mille Centrum Parfums; the master class on the technique of fully hand twisted; the presentation of a new edition of the book El Bello Habano; and the Habanos Sommelier Master Class.
Other activities include practical sessions and keynote conferences, led by renowned experts in the world of Habano, who will be gathered at the International Seminar, to be inaugurated on Wednesday, February 26th with the conference “Habanos and its brands”, by the journalist Ciro Bianchi.
The night of February 26th will be dedicated to the 30th anniversary of the franchise network La Casa del Habano and the 85th of the Montecristo brand; the celebration will take place at El Laguito protocol hall, with a dinner for 550 guests, designed to the enjoyment of lovers of the most prestigious Premium cigars in the world.
Moreover, the plantations of Zona de Partido, San Antonio de los Baños, in Artemisa, and the factories of La Corona and Partagás, will be visited in order to appreciate the Habanos production process throughout its value chain.
Likewise, there will be evenings full of the best live music with renowned international artists, samples of Cuban cuisine and the tasting of Habanos and drinks from different parts of the world.
On February 28th, it will be the great closing of the festival with a Gala Night dedicated to the Romeo and Juliet brand, and where the Habanos Awards will be delivered and the traditional Humidor Auction will be held, whose collection, as is tradition, will be allocated entirely to the Cuban Public Health system.